Photo: Fishing for the big one by HikingArtist.com
During my time speaking at the PRSSA Get in the Loop conference hosted by DePaul last week, I had the opportunity to chat with a number of students about their hopes for their future careers. As can be expected, a number of students are looking to land jobs in large established PR or advertising agencies. They seem to see this as their only opportunity to work with big name clients.
Truth be told, the fragmentation of media has left a lot of opportunities for the little guys to win specialized portions of business from some big name clients—and with online communication where it is, it’s not terribly difficult to begin building a global network for yourself.
So don’t discount the little guys during your job hunt. They may offer equally fantastic opportunities to get your career off to a great start working with both large and small clients.